Food & Drink Miscellaneous

Are We Crazy for Confetti?

I think it’s time to talk about one thing that is running rampant in our grocery stores; confetti. Have you noticed the rise of confetti products everywhere? I swear it’s all cake, cookies, Pop-Tarts and more with nothing but sprinkles galore.

Look, I enjoy sprinkles just as much as the next gal. A spoonful on my ice cream, cupcakes, or donuts not only adds some extra sugar but also makes the dessert even more fun and appealing. However, this year I have seen an excess of “confetti” products hit the shelves. When did the “confetti” or “birthday cake” product category get so big?

Pillsbury has even broadened the range of confetti products by introducing Funfetti pancake mix. Now, the confetti cakes and cookies I can understand, but pancakes? Even though I don’t like to admit, pancakes are pretty much just a dessert in disguise. When you throw sprinkles into the mix, the breakfast facade is completely lifted.

I’m not completely against confetti, Funfetti, or whatever you want to call it but I have seen so many confetti products that it really makes me wonder if brands feel compelled to add these products to their portfolio. I tend to think of Pillsbury when it comes to confetti because they introduced Funfetti cake in 1989. Although Pillsbury has definitely expanded the Funfetti brand across other products, they are no longer the only player in this space. Recently, brands such as Pop-Tart, Hostess, Hungry Jack, and many more have joined in on the confetti craze.

On Ranker, Funfetti cake ranks 21 on a list of cakes based on deliciousness. Similarly, a survey conducted by 973 The Dawg found that Funfetti came in last on the list of most popular birthday cake flavors. It appears that confetti is not the first choice for many consumers, so how come we are seeing even more products coming out with the same theme?

Let me clear the air; I do not have a personal vendetta against confetti. In fact, I think the confetti and birthday cake products are pretty fun. I believe that confetti appeals more to children rather than adults, but there must be a growing market for these products if so many brands are releasing their own spin on it. I simply want to acknowledge that confetti is taking over right before our eyes.

How do you feel about the rise of confetti foods? Let me know in the comments below!

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